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Starbucks Rolls Out 2025 Holiday Lineup as ‘Bearista’ Cup Sees Resale Surge

Limited-edition drinkware, including a Hello Kitty tie-in, sets up Red Cup Day on Nov. 13.

Overview

  • Holiday beverages and bakery items launched today across U.S. and Canadian stores, featuring Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Latte, Iced Gingerbread Chai, a new Cinnamon Pull-Apart, and a Polar Bear Cake Pop.
  • The 20-ounce Glass “Bearista” Cold Cup, priced at $29.95 and sold only in stores, drew heavy demand with resale listings reported at roughly $150 to $400 on eBay and Mercari.
  • Customers reported one-per-customer limits at some stores, and a Houston constable said deputies responded to a fight at a location where staff and patrons cited the Bearista cup as the cause.
  • A limited Starbucks x Hello Kitty collection went on sale in participating locations, including a boxed plush, ceramic mug, stainless steel cups, a water bottle, a tumbler, and themed gift cards.
  • Red Cup Day is scheduled for Thursday, Nov. 13, offering a free reusable cup with a handcrafted holiday drink while supplies last, with the chain noting added staffing and the returns of Chestnut Praline and Eggnog lattes later in the season.