Overview
- The flat 25-star bonus for using personal reusable cups will end on June 24 and be replaced by double points on the entire order.
- Under the new model customers must spend at least $12.50 per transaction to match the old 25-star reward, slowing star accumulation for single-drink purchases.
- Patrons who order multiple items or bring in more than one reusable cup will earn rewards more quickly with the double-points structure.
- Starbucks will continue offering its $0.10 discount for customers who bring personal cups as it pursues waste-reduction goals.
- The change joins other Niccol initiatives—such as a 30% menu reduction and restroom access limited to paying customers—aimed at boosting margins and elevating the brand.