Overview

• Effective June 24, Starbucks will scrap the flat 25-star bonus for customers who bring reusable cups and award double stars on the entire purchase instead.
• Under the new system, single-drink purchases must total at least $12.50 before tax to match the previous 25-star reward level.
• The existing $0.10 discount for using a personal cup remains in place.
• This overhaul follows Starbucks’ 2024 expansion of reusable-cup incentives to drive-thru and mobile orders.
• CEO Brian Niccol says the move aligns with efforts to improve customer experience and halve single-use cup waste by 2030.