Overview
- The 10-piece collection became available at participating Starbucks stores on Tuesday, Sept. 15, with items offered for a limited time while supplies last.
- The Snoopy Glass Cold Cup is the flagship piece, priced at $39.95 and restricted to two per customer to curb hoarding.
- Starbucks published full pricing for the set, which also includes stainless steel tumblers, a ceramic mug, a 24-ounce cold cup, a Snoopy plush, a mini tote, a bag charm, and an enamel pin set.
- Social posts and early coverage reported strong fan enthusiasm and expectations that the most sought-after pieces will sell out quickly, prompting stores to manage limited inventory.
- The release follows Starbucks’ pattern of seasonal merch drops that generate high demand and queueing, and the company has not yet confirmed whether all items will be available on its online Starbucks Shop.