Overview
- The Bearista Cold Cup is now an instant-win prize in Starbucks for Life Merrython, running from Dec. 8 at 4 a.m. PT through Jan. 4, 2026.
- Starbucks says 17,000 cups will be awarded during the promotion, with roughly 600 available per day and a limit of one cup per winner.
- Access requires a Starbucks Rewards account, with one Prize Play and one sweepstakes entry each week plus up to two additional Prize Plays per day, including a no‑purchase option.
- This is not a store restock, and the cup is not being sold in cafés; players participate via the Starbucks app or website.
- Launch-day coverage noted app and website glitches for some users, while secondary-market listings and cheaper dupes continue to proliferate.