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1h ago

Starbucks Puts 17,000 Bearista Cups Into App Giveaway as Launch Hits Glitches

The company shifted to an instant-win promotion to reduce store turmoil, with one-per-person limits.

The new Starbucks Bearista glass cold cup ($29.95) is part of the coffee chain's holiday 2025 merchandise, which becomes available Thursday, Nov. 6.
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Overview

  • The Starbucks for Life Merrython runs Dec. 8–Jan. 4 and includes 17,000 Bearista Cold Cups as instant-win prizes, limited to one per winner.
  • Users reported app and website errors at launch, with outage and maintenance messages preventing many from accessing the game.
  • The 20-ounce glass bear tumbler sold out within hours of its Nov. 6 debut at about $29.95, leading Starbucks to apologize for short supply.
  • Starbucks teased the new opportunity with an Instagram post stating, “Your chance is in the Starbucks app. Tomorrow, 12/8.”
  • Resale listings show steep and widely varying prices, and dupes are available from retailers like Walmart, while other Merrython prizes include Stars, gift cards, and the multi-decade “Starbucks for Life” grand prize.