Overview

• The 2025 lineup arrives in the U.S. and Canada on Aug. 26, featuring the Pumpkin Spice Latte, Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai and the returning Pecan Crunch Oatmilk Latte.
• New items include the Pecan Oatmilk Cortado and Pecan Cold Foam, plus limited-time Italian Sausage Egg Bites, with the Pumpkin Cream Cheese Muffin and Raccoon Cake Pop also back.
• Select Starbucks Reserve locations in New York City, Chicago and Seattle will offer exclusive fall options such as a Pumpkin Spice Duo Flight, Whiskey Barrel-Aged Cold Brew drinks and a Tiramisu Latte.
• CEO Brian Niccol has touted the fall program as a traffic driver after Starbucks reported a 2% year-over-year U.S. sales decline in the June quarter.
• Competition is heating up, with Dunkin’ launching fall drinks on Aug. 20 and McDonald’s rolling out pumpkin items on Aug. 29; Starbucks Canada adds Mini Everything Bagels as a regional exclusive.