Overview

• Starbucks will close or convert about 80 to 90 mobile order-only Pick Up locations across more than 20 states by the end of fiscal 2026.
• Brian Niccol said the Pick Up format proved “overly transactional” and undercut the human connection central to the brand.
• Mobile ordering will remain critical, accounting for 31% of transactions, with major app and Starbucks Rewards enhancements planned for 2026.
• The company has committed $500 million to its Green Apron Service initiative and will invest $150,000 per store on seating, lighting and atmosphere improvements.
• This phase-out is a key element of Niccol’s Back to Starbucks turnaround, aimed at reversing six consecutive quarters of same-store sales declines.