Overview

• LA28 announced Starbucks as the official coffee partner for the 2028 Olympics and Paralympics and Team USA, making it the fourth founding-level sponsor alongside Delta, Comcast and Honda.
• Starbucks will operate specially designed coffeehouses in the athletes’ village, at competition venues and in volunteer hubs to serve athletes, fans and staff.
• This is Starbucks’ first Olympic and Paralympic sponsorship, and the companies did not disclose financial terms of the agreement.
• LA28 reported contracts for more than 70% of its overall sponsorship goal toward a $2.5 billion domestic target within a $7.1 billion budget, while adding September partners Sunbelt Rentals and T-Mobile for Business.
• In a media tie-up reported by Sportico, Starbucks secured coffee exclusivity across NBCUniversal’s multiplatform coverage of the Milano Cortina 2026 Winter Olympics and LA28.