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Starbucks México Announces Limited Barbie Collaboration With Signature Pink Frappuccino, Merch and Store Makeovers

The tie-up leverages scarcity tactics with member perks to turn a viral fan drink into an official release.

Overview

  • Starbucks México and Mattel confirmed a limited run that bundles themed merchandise, a Barbie Frappuccino and a special dessert with in-store activations.
  • Reports indicate public sales on September 23 with Starbucks Rewards Gold early access on September 22, though Merca2.0 lists September 22 as the start.
  • The Barbie Frappuccino is a non‑coffee, cream‑based drink flavored with raspberry and pitahaya syrup and topped with whipped cream.
  • A tres leches cake with cream cheese and a white chocolate Barbie medallion joins reusable cups, sleeves, stoppers, mugs and thermoses, available while supplies last.
  • Two flagship cafés will feature Barbie décor in Mexico City’s La Condesa (Starbucks Nuevo León) and Monterrey’s Cumbres location, and the four pink refreshers return as Barbie’s favorites nationwide.