Overview
- Starbucks released the glass Bearista cup with early access for Rewards Gold members on Dec. 1 and a general sale on Dec. 2 in Mexico.
- The official terms set the price at 869 pesos plus a Grande or Venti drink, limited to one unit per person, and for cold beverages only.
- Roughly 37,472 units were distributed nationwide, averaging about 30–40 per store, with the company reporting around 70% sold by 7 a.m. in some locations.
- A brisk secondary market appeared on Facebook Marketplace and Mercado Libre, with listings from about 2,000 pesos to nearly 14,000 pesos and many offers in the 4,969–5,999 peso range, sometimes with installment plans.
- Imitations and used items also surfaced online as users criticized markups on social media, while Starbucks characterized the release as a community-focused brand experience.