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Starbucks Mexico to Launch Limited Barbie Collaboration Next Week With Rewards Early Access

The tie-in aims to refresh Barbie’s relevance by weaving a pink menu and reusable merchandise into everyday coffee rituals across Mexico.

Overview

  • Starbucks and Mattel confirm the rollout in Mexico the week of September 22, with early access on Monday for Starbucks Rewards members and general availability reported for September 23 while supplies last.
  • Merca2.0 reports early access is limited to Gold members with single-use coupons assigned on September 21 and a nationwide cap of 235,000 pieces for the merchandise drop.
  • The menu features a no‑coffee Barbie Frappuccino made with raspberry and pitahaya syrup, a three‑leches cake, and four pink refreshers: Strawberry Açaí Refresher, Pink Drink Refresher, Mango Dragon Fruit and Dragon Drink.
  • Reusable items include pink hot and cold cups, a metallic mug, thermoses, a sleeve and drink stoppers, with a social‑media collector circulating an unconfirmed price list for the items.
  • Two stores will feature Barbie-themed decor for photo opportunities: Starbucks Nuevo León in Condesa, Mexico City, and Starbucks Cumbres in Monterrey.