Overview
- Starbucks began selling Peanuts‑themed beverages in Mexico on Tuesday, September 15, but the 10‑item Snoopy merchandise collection did not reach stores that day.
- Starbucks/Alsea told reporters it will distribute 190,000 pieces in four staggered drops starting September 21 with additional releases on September 24, September 28 and a final October date reported as October 2.
- The company set purchase rules that link merchandise to a Venti (500 ml) beverage and allow one piece of each model per ticket and per person as a demand‑management measure.
- Resellers have already listed U.S.‑sourced items on social platforms at marked‑up prices, and some store employees reported they lacked internal launch details, creating consumer confusion.
- The collection taps Peanuts nostalgia and follows prior limited‑edition runs that generated long lines and strong resale markets, a dynamic likely to shape foot traffic and secondary‑market activity during the staggered rollout.