Starbucks' Mandatory Cup-Writing Policy Draws Mixed Reactions from Baristas

The coffee chain's initiative to personalize customer interactions has sparked concerns over increased workload and authenticity.

Starbucks has reinstated a policy requiring baristas to write personalized messages on every to-go cup as part of its 'Back to Basics' initiative to revive its community coffeehouse atmosphere.
Baristas have expressed frustration over the additional workload, with some arguing that the practice feels forced and detracts from genuine customer connections.
The company has pledged to provide extra staffing hours to support the new policy and has offered examples of uplifting messages for inspiration.
Some workers have turned to humor, writing lengthy or satirical messages on cups, while others worry about potential misinterpretations of the notes as flirtatious.
The initiative is part of a broader strategy under CEO Brian Niccol, which includes menu reductions, reintroducing ceramic mugs for dine-in, and limiting mobile orders to improve operations and customer experience.