Overview

• The Strato Frappuccinos—Brown Sugar, Strawberry Matcha and Salted Caramel Mocha—will hit stores on July 8 as limited-time cold-foam blends.
• These offerings conclude the Firework Frappuccino’s July 1–7 run and build on CEO Brian Niccol’s menu simplification and summer rollout strategy.
• Each flavor features a signature cold-foam topping: cinnamon-dusted brown sugar, strawberry cream over matcha and salted caramel cream with mocha sauce.
• Dutch Bros counterprogrammed with three mocktail-inspired releases—Mudslide Mocha, Strawberry Colada and Blue Lagoon with Strawberry Fruit—available while supplies last.
• Both chains are leveraging rotating seasonal beverages to drive peak-season visits through product innovation and promotional exclusivity.