Overview
- Starbucks announced Monday that the Bearista Glass Cold Cup — Surprise Box Edition will roll out with a Reserve-member online pre-drop and a wider in-store release the next day.
- A limited online sale for Starbucks Rewards Reserve members begins Nov. 9 at 1 p.m. ET with a one-box-per-member cap and select U.S. stores open the release to customers on Nov. 10 with a two-box-per-customer limit.
- Each sealed $39.95 surprise box contains one hand-blown glass Bearista cup and a personality card, with five possible characters — Aspen, Reiny, Bunny, Joy, and an unrevealed ultra-rare Goldie.
- One design, Bunny, features color-changing glass that shifts when filled with a cold drink, and the company notes supplies are limited while stocks last.
- The drop is part of Starbucks’ broader holiday slate that includes the original Bearista return on Dec. 1 and additional seasonal drinks and merch, and media coverage warns that scarcity and the Goldie variant could drive heavy secondary-market markups.