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Starbucks Launches 2025 Holiday Lineup With Menu Returns and Viral ‘Bearista’ Cup

Scarcity for the new Bearista cup drove lines, early sellouts, steep resale listings.

Overview

  • Holiday drinks and bakery items rolled out Nov. 6 across U.S. and Canadian stores with new cup designs inspired by barista aprons.
  • Returning beverages include Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Latte and Iced Gingerbread Chai, with Chestnut Praline Latte and Eggnog Latte set to return later in the season.
  • The 20‑ounce glass Bearista cold cup debuted at $29.95 and quickly sold out at many locations, with listings on resale sites ranging from about $150 to $400.
  • Some customers reported per‑person limits for the Bearista cup and rapid stockouts, and Starbucks did not immediately comment on purchase caps or restocks.
  • Deputies responded to a reported fight over the Bearista cup at a Houston store, and Red Cup Day returns Nov. 13 with a free reusable cup with a handcrafted holiday beverage while supplies last; a limited Hello Kitty merch collaboration is also available now.