Overview
- Notices in all outlets prohibit desktop computers, printers, multi-outlet power strips and large partitions while affirming that laptops and smaller personal devices remain welcome without new time limits.
- The policy targets “cagongjok,” a growing group of patrons who set up elaborate workstations in cafés and occupy tables for hours.
- Starbucks Korea operates under a licensing agreement with E-Mart Inc. and cited viral images and guest complaints as drivers for the updated rule.
- Industry figures show a single coffee typically covers only about 1.5 hours of seat time, putting pressure on café turnover and profitability.
- Enforcement procedures and the change’s impact on store traffic and revenue are still being assessed as the company gauges customer reaction.