Starbucks Introduces New Plastic Cups with Enhanced Sustainability Features

The redesigned cups use up to 20% less plastic, aiming to significantly reduce environmental impact and waste.

Starbucks' new cold drink cups feature 10-20% less plastic, aligning with the company's goal to halve its carbon, water, and waste footprints by 2030.
The new cup designs include accessibility features like raised dots and embossed letters to aid those with visual impairments.
Starbucks plans to fully roll out the redesigned cups in the U.S. and Canada by the end of April 2024, with a global expansion in the following years.
The initiative is part of a broader strategy to shift all packaging to be reusable, recyclable, or compostable by 2030.
Starbucks continues to encourage the use of personal reusable cups by offering discounts and rewards, enhancing its commitment to sustainability.