Overview

• Starbucks' new cold drink cups feature 10-20% less plastic, aligning with the company's goal to halve its carbon, water, and waste footprints by 2030.
• The new cup designs include accessibility features like raised dots and embossed letters to aid those with visual impairments.
• Starbucks plans to fully roll out the redesigned cups in the U.S. and Canada by the end of April 2024, with a global expansion in the following years.
• The initiative is part of a broader strategy to shift all packaging to be reusable, recyclable, or compostable by 2030.
• Starbucks continues to encourage the use of personal reusable cups by offering discounts and rewards, enhancing its commitment to sustainability.