Particle.news
Download on the App Store
8 ARTICLES
·
last wk.

Starbucks Introduces New Dress Code to Standardize Coffeehouse Experience

The updated dress code, requiring black shirts and specific bottoms, takes effect May 12, 2025, as part of the company's broader operational overhaul under CEO Brian Niccol.

Image
Starbucks will require baristas to wear black shirts and khaki or denim pants beginning next month.
A Starbucks barista fills up a cup of coffee in a ceramic mug.

Overview

  • Starbucks will require employees to wear solid black shirts and bottoms in khaki, black, or blue denim, starting May 12, 2025.
  • The company will provide workers with two free company-branded T-shirts to meet the new dress code requirements.
  • The updated dress code aims to create a consistent and familiar coffeehouse experience across all North American stores.
  • This change is part of CEO Brian Niccol's 'Back to Starbucks' strategy to revitalize the brand and address operational inefficiencies.
  • Additional measures include limiting restroom access to paying customers, reintroducing pre-pandemic touches, and reevaluating pricing to improve store traffic and profitability.