Starbucks Introduces Limited-Time Valentine's Day Drinks and New Refreshers
The coffee chain launches festive beverages and drinkware while planning significant menu reductions by late 2025.
- Starbucks has released two Valentine's Day-themed drinks: the Chocolate-Covered Strawberry Crème Frappuccino and the Chocolate Hazelnut Cookie Cold Brew, available starting February 4 for a limited time.
- The company also introduced a trio of Blackberry Sage Refreshers, including the Blackberry Sage Refresher, Blackberry Sage Lemonade Refresher, and Midnight Drink, marking the first pairing of berry flavors with savory herbs in their lineup.
- A selection of Valentine's Day-themed drinkware, featuring heart and floral designs in red and pink hues, remains available for purchase while supplies last.
- CEO Brian Niccol announced plans to simplify Starbucks' menu by reducing food and beverage items by approximately 30% by the end of fiscal year 2025, aiming to streamline operations and respond to customer preferences.
- Recent Starbucks changes include the return of condiment bars, free refills for dine-in customers, and plans to implement digital menu boards across U.S. stores for improved customization and clarity.