Overview

• Under the new policy, customers pay an 80-cent flat fee for any combination of syrups or sauces added to unflavored drinks.
• Additional add-ins carry set prices: chai concentrate costs 80 cents per extra serving, dried fruit is 50 cents per scoop, and matcha powder is $1 per scoop for non-matcha beverages.
• There is no surcharge for adding classic syrup to any drink or for modifying syrups and sauces in pre-flavored beverages.
• Starbucks is testing a mobile app update that displays price adjustments in real time during order customization.
• The adjustments support CEO Brian Niccol’s efforts to reverse a 10% drop in U.S. transactions and streamline the menu by up to 30%.