Starbucks Introduces $5 Combo Deals to Attract Budget-Conscious Customers
The coffee chain's new Pairings Menu aims to boost sales amid inflation and disappointing earnings.
- The Pairings Menu offers a drink and a breakfast item for $5 to $6, with additional charges for customizations.
- Starbucks' US sales dropped 3% in the last quarter, with global comparable store sales down 4%.
- The new deals follow similar promotions by McDonald's, Wendy's, and Burger King to lure back customers.
- CEO Laxman Narasimhan cited a 'challenging operating environment' for the company's recent financial struggles.
- The limited-time offer is available in stores only, not for delivery.