Overview

• The secret menu is now available in the 'offers' tab of the Starbucks app, allowing members to add curated custom drinks directly to their cart.
• Four inaugural offerings—Cookies on Top, Dragonfruit Glow-Up, Lemon, Tea & Pearls, and Just Add White Mocha—kick off the digital menu.
• The initiative invites customers and employees to submit their own drink creations for a chance to win cash awards.
• Entries will be narrowed to four finalists, and public voting on Instagram from August 18–20 will decide which beverages appear in the app from August 18–25.
• This digital rollout coincides with new summer beverages and a plan to renovate 1,000 stores to streamline in-store service.