Starbucks' Iconic Pumpkin Spice Latte Returns For 20th Year Amid Changing Consumer Tastes

Starbucks' Pumpkin Spice Latte returns August 24th for its 20th anniversary, marking the unofficial start of fall.
While still popular, sales of pumpkin spice products have declined the past two years as consumer interests shift.
Starbucks is releasing new pumpkin drinks like the Iced Pumpkin Cream Chai Tea Latte along with fall menu favorites.
Experts say pumpkin spice continues resonating with consumers due to nostalgia and sensory appeal.
Starbucks aims to maintain customer enthusiasm by catering to changing preferences with new flavors and variations.