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Starbucks Holiday Launch Draws Frenzy as ‘Bearista’ Cup Sells Out at Many Stores

Unexpected demand triggered sellouts, with Starbucks apologizing for shortages.

Overview

  • Starbucks’ 2025 holiday menu and limited-edition merchandise went live Nov. 6 in U.S. and Canadian stores, including a new Hello Kitty collaboration.
  • The Glass ‘Bearista’ Cold Cup is a 20-ounce teddy bear–shaped glass with a green beanie lid, priced at $29.95 and available in stores only while supplies last.
  • Listings for the cup quickly appeared on resale sites, commonly ranging from about $150 to $400, with some reports noting asks as high as $500.
  • A Houston store saw an altercation over the cup that drew a response from county deputies, highlighting the intense in-store demand.
  • Starbucks said excitement exceeded expectations and some items sold out fast, apologized to customers, and noted Red Cup Day is Nov. 13 with Chestnut Praline and Eggnog lattes returning later in the season.