Starbucks Faces Declining Sales and Customer Dissatisfaction

New CEO Brian Niccol aims to revitalize the brand amid falling sales and operational challenges.

Starbucks has experienced a significant drop in sales, with U.S. transactions down 10% over the past year.
CEO Brian Niccol, formerly of Chipotle, is tasked with reversing the company's fortunes but faces skepticism over his initial strategies.
Critics point to Starbucks' lack of menu innovation and high prices as factors in its declining popularity.
Baristas report increased stress due to complex orders and poor working conditions, leading to unionization efforts.
Despite efforts to improve, Starbucks struggles to compete with local coffee shops offering more authentic experiences.