Overview

• Coco Matcha and Coco Cold Brew combine coconut water over ice with a topping of unsweetened matcha cold foam or cold brew foam.
• Availability begins today in select locations across New York City, greater Los Angeles and Chicago, plus Cedar Rapids, St. Louis, Springfield (Ill.), South Bend, Madison and Milwaukee.
• The drinks advanced from Starbucks’ Starting 5 trials in New York City, which collect barista and customer feedback before scaling.
• Starbucks links the test to wellness-driven innovation, with protein cold foam planned for late Q4 after a 23% year-over-year increase in cold-foam modifications.
• Leaders tie beverage updates to the Back to Starbucks turnaround and stronger satisfaction among Gen Z and millennials, while no national rollout has been announced.