Starbucks Discontinues Olive Oil-Infused Coffee in Menu Overhaul

The decision to drop the Oleato line aligns with new CEO Brian Niccol's strategy to simplify Starbucks' menu amid declining sales.

Starbucks will remove its Oleato drinks from U.S. and Canadian menus starting November 7, 2024, as part of a broader menu simplification effort.
The Oleato line, introduced by former CEO Howard Schultz, featured olive oil-infused beverages and was initially launched in Italy in 2023.
The drinks received mixed reviews, with some customers reporting stomach discomfort, leading to their unpopularity in many stores.
New CEO Brian Niccol, who joined Starbucks in September, is focusing on simplifying the menu to improve service speed and ease barista workloads.
Despite the decision being made before Niccol's arrival, the removal of Oleato supports his 'Back to Starbucks' plan to address declining sales.