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Starbucks Debuts Target-Only Frozen Peppermint Hot Chocolate Nationwide

The retailer-exclusive drink is designed to draw holiday foot traffic during a season of sales pressure, labor unrest, boycott fallout.

Overview

  • The seasonal beverage is available now only at Starbucks cafés inside Target stores nationwide for a limited time while supplies last.
  • Target Circle 360 members received 24-hour early access on Nov. 17 ahead of today’s public launch.
  • The drink features a crème Frappuccino base blended with mocha, milk and ice, layered over peppermint whipped cream and topped with more peppermint whip plus red and green sprinkles.
  • Prices start at $5.95 for a grande, with ordering available in store or through the Target app with Drive Up.
  • This is the first holiday-exclusive Starbucks drink created specifically for Target guests, launching as Starbucks deals with union strikes and Target faces a sustained boycott and softer traffic.