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Starbucks Debuts Target-Only Frozen Peppermint Hot Chocolate for the Holidays

The collaboration seeks to nudge in-store traffic for two retailers navigating shopper pullbacks.

Overview

  • The drink is now available only at Starbucks cafés inside Target stores nationwide, following 24-hour early access for Target Circle 360 on Nov. 17 and a Nov. 18 public launch.
  • Prices start at $5.95 for a grande, with the promotion running for a limited time while supplies last.
  • The recipe uses a crème Frappuccino base with mocha blended over peppermint whipped cream, then finished with more peppermint whip and red and green sprinkles.
  • The vast majority of Target’s roughly 2,000 locations include a Starbucks café, expanding access to the limited run across the U.S.
  • Coverage casts the rollout as a seasonal traffic play for Target and Starbucks as each contends with consumer pushback, soft sales, and recent labor actions at Starbucks.