Overview
- Starbucks is piloting Green Dot Assist in 35 U.S. stores with a broader rollout across the U.S. and Canada planned for fiscal year 2026.
- The tool uses Microsoft Azure’s OpenAI platform and a Microsoft-developed grounding engine to deliver accurate, conversational replies to barista queries via in-store iPads.
- Green Dot Assist provides step-by-step videos on drink preparations, recipe customizations, troubleshooting support and food pairing suggestions to reduce service friction.
- The pilot launch coincides with demonstrations of new store technology including the latest Mastrena espresso machines and an upgraded point-of-sale system.
- The initiative underpins CEO Brian Niccol’s Back to Starbucks strategy to revive U.S. sales by targeting a four-minute service time per order.