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2mo ago

Starbucks Cuts 13 Drinks as Part of Menu Overhaul

The coffee giant is streamlining its menu to improve service speed, reduce complexity, and refocus on its core identity under CEO Brian Niccol's leadership.

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Starbucks is cutting more than a dozen drinks from its menu.
A Starbucks barista makes a Unicorn Frappuccino drink for a customer on April 21, 2017, in Austin, Texas.
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Overview

  • Starbucks has removed 13 drinks, including nine Frappuccino varieties, the Iced Matcha Lemonade, and the Royal English Breakfast Latte, effective March 4, 2025.
  • The menu reduction is part of a broader plan to simplify operations, reduce wait times, and improve quality and consistency at its stores.
  • CEO Brian Niccol's strategy, dubbed 'Back to Starbucks,' aims to cut 30% of the menu by September 2025 while reintroducing traditional coffeehouse elements like ceramic mugs and condiment bars.
  • The company is also adding new items, such as Lavender-themed beverages, to its spring menu while maintaining steady prices and removing extra charges for non-dairy milk options.
  • Starbucks has faced backlash for other recent changes, including the reversal of its open-door policy and corporate layoffs affecting 1,100 employees.