Overview
- Starbucks will remove 13 less popular drinks from its menu starting March 4, including several Frappuccinos, the Royal English Breakfast Latte, and White Hot Chocolate.
- The menu reduction is part of a broader effort to simplify operations, reduce wait times, and improve product quality and consistency.
- The company plans to cut about 30% of its food and beverage menu items by the end of fiscal year 2025 to make room for new innovations.
- CEO Brian Niccol announced 1,100 corporate layoffs globally, alongside a hiring freeze for hundreds of open positions, as part of restructuring efforts.
- The changes follow a challenging 2024 for Starbucks, which saw U.S. sales decline and operating income drop by 22% year-over-year in the first fiscal quarter of 2025.