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Starbucks Channels Bearista Cup Frenzy Into ‘Starbucks for Life’ Game With 17,000 Prizes Starting Today

The cup will be available as an instant‑win reward in the app for Starbucks Rewards members rather than a retail restock.

Overview

  • Starbucks’ Instagram teased “Your chance is in the Starbucks app. Tomorrow, 12/8,” though early checks found no immediate details in the app.
  • Newsweek and the New York Daily News report the Merrython includes 17,000 Bearista cups as instant‑win prizes, limited to one per person.
  • The Starbucks for Life Merrython runs from Dec. 8 at 4 a.m. PT through Jan. 4, with play limits that cap daily and weekly entries for participants.
  • The 20‑ounce glass Bearista cup, priced at about $29.95, launched Nov. 6 and sold out quickly, fueling resale listings for hundreds of dollars.
  • Starbucks apologized for shortages after shipping large volumes to stores, while lookalike alternatives have appeared at retailers such as Walmart.