Overview

• Brian Niccol bought a home in Seattle, ending his 1,600-kilometre weekly jet commute.
• Starting October, Starbucks corporate staff must work at least four days a week in offices under the “Back to Starbucks” initiative.
• Managers and team leaders have 12 months to relocate to either Seattle or Toronto or to accept a one-time voluntary exit payout.
• Niccol’s relocation eliminates up to 1,920 metric tonnes of annual CO₂ emissions from his private jet flights.
• The stricter in-office requirements form part of Niccol’s turnaround strategy to reverse falling sales and accelerate decision-making.