Overview

• Starbucks has experienced a significant drop in sales, with U.S. transactions down 10% over the past year.
• CEO Brian Niccol, formerly of Chipotle, is tasked with reversing the company's fortunes but faces skepticism over his initial strategies.
• Critics point to Starbucks' lack of menu innovation and high prices as factors in its declining popularity.
• Baristas report increased stress due to complex orders and poor working conditions, leading to unionization efforts.
• Despite efforts to improve, Starbucks struggles to compete with local coffee shops offering more authentic experiences.