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Starbucks Brings Back Pumpkin Spice Latte and Debuts Expanded Fall Menu

The rollout signals a push to extend fall sales through new drinks, grocery ready-to-drink items, celebrity marketing.

The Owala + Starbucks water bottle is part of the new PSL Society merchandise collection at Starbucks.
Pumpkin Space Latte ad is seen at the Starbucks Coffee cafe in Krakow, Poland on October 12, 2025. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
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Starbucks Announces the Return of Pumpkin Spice Latte Season Starting Tomorrow ()

Overview

  • Starbucks launched its full 2026 fall menu, including the Pumpkin Spice Latte, in U.S. coffeehouses on Tuesday, Aug. 25.
  • The company added several new beverages this season, among them Iced Pumpkin Cream Shaken Espresso, Pumpkin Spice Chai, Iced Pumpkin Cream Matcha, Chaider, and two banana-bread–inspired iced drinks.
  • Returning items include the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, Pumpkin Spice Frappuccino and a pecan lineup made up of the Pecan Cortado, Iced Pecan Crunch Latte and Pecan Crunch Latte.
  • Starbucks is supporting the launch with a PSL Society merchandise collection, grocery and ready-to-drink pumpkin products already on store shelves, and a promotional Instagram ad starring Martha Stewart and Belmont Cameli.
  • The early-season push follows competitors’ fall rollouts and aims to drive more store visits and at-home sales, a strategy that could lengthen Starbucks’ seasonal revenue window and change how customers buy fall flavors.