Overview

• The company will phase out its mobile-only Pick Up format by the end of fiscal 2026, impacting roughly 80 to 90 locations across more than 20 states.
• Some Pick Up sites have already closed—such as Atlanta’s 1870 Piedmont Ave NE—and others, including the San Francisco café, are being converted into full-service community coffeehouses.
• CEO Brian Niccol labeled the grab-and-go model “overly transactional” and said returning to communal spaces and in-store hospitality is central to restoring the Starbucks experience.
• Under its Green Apron Service program, Starbucks is committing $500 million to redesign stores, train baristas and integrate enhanced mobile ordering features into standard cafés.
• Mobile orders still account for about 31% of transactions, and the chain plans further app upgrades and a revamped rewards program to maintain digital convenience within traditional cafés.