Overview
- Released Nov. 6 for about $30, the 20‑ounce bear‑shaped glass cup sold out within hours across U.S. stores.
- Starbucks said demand exceeded expectations and apologized, noting it shipped more Bearista cups than most holiday items but offered no restock commitment.
- Reports described some stores receiving only one or two units, with clips showing overnight lines, scuffles, and claims that employees bought cups before opening.
- Resale listings proliferated on eBay and Mercari, with many asking hundreds of dollars and some topping $1,000 for the cup.
- Starbucks announced a separate holiday collaboration with Roller Rabbit scheduled for Dec. 2, with details to be shared closer to launch.