Overview
- The 20-ounce, bear-shaped cold cup launched on Nov. 6 and sold out within hours, with some locations reporting just one or two units and others out of stock before opening.
- Videos on TikTok and other platforms show pre-dawn lines, scuffles inside stores, and allegations that employees purchased cups before customers could buy them.
- Starbucks said excitement for the merchandise exceeded expectations and that it shipped more Bearista cups than almost any other holiday item, while issuing an apology to disappointed customers.
- The company has not confirmed a restock for the Bearista cup and has only said more holiday merchandise is coming this season.
- Resale listings on eBay and Mercari range from roughly $150 to more than $1,000 for the $29.95 cup, reflecting strong collector demand.