Starbucks Appoints Tressie Lieberman as Global Chief Brand Officer

The new CEO Brian Niccol, formerly of Chipotle, makes strategic executive changes to revitalize Starbucks' brand amid declining sales.

Tressie Lieberman brings experience from Yahoo and Chipotle to her new role, starting November 4th.
CEO Brian Niccol aims to reposition Starbucks by focusing on its premium coffee expertise and unique customer experience.
Lieberman's responsibilities will include marketing, product development, creative, and data analytics.
Starbucks is undergoing a leadership reshuffle, with several executives leaving since Niccol's takeover.
The company is consolidating its Global Communications and Corporate Affairs under Dominic Carr to streamline operations.