Starbucks Appoints Chipotle's Brian Niccol as New CEO
Howard Schultz's influence looms as Starbucks seeks turnaround under seasoned fast-food executive.
- Brian Niccol replaces Laxman Narasimhan as Starbucks CEO after less than two years.
- Starbucks shares surged 25% following the announcement, reflecting investor confidence.
- Niccol is credited with revitalizing Chipotle and is expected to bring similar strategies to Starbucks.
- Howard Schultz's ongoing involvement raises questions about board control and future leadership stability.
- Niccol faces challenges including falling sales, unionization efforts, and international market competition.
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