Starbucks Appoints Brian Niccol as CEO Amidst Major Strategic Overhaul

Niccol, known for his success at Chipotle, steps in to address declining sales, labor relations, and operational challenges at the coffee giant.

Brian Niccol replaces Laxman Narasimhan as Starbucks CEO, also taking on the role of chairman.
Niccol's leadership at Chipotle is credited with significant turnarounds, boosting investor confidence.
Starbucks faces declining sales in the U.S. and China, supply chain issues, and labor disputes.
Niccol's compensation package is valued at $113 million, making him one of the highest-paid CEOs in America.
The company is shifting from its 'third place' model to drive-through and pickup-only locations, sparking mixed reactions among customers.