Overview
- The 20‑ounce glass Bearista cold cup, priced at $29.95, debuted Nov. 6 with Starbucks’ holiday rollout and was offered in stores and via the app while supplies lasted.
- Stores across the U.S. reported rapid sellouts within hours, with many customers saying locations received only one or two cups and alleging some staff bought them before opening.
- Listings on eBay and Mercari appeared almost immediately, with asking prices commonly in the hundreds of dollars and reports of posts reaching $500 to $600.
- At least one in‑store confrontation in Harris County, Texas, prompted a police response, and videos showed long lines and scuffles as shoppers sought the collectible.
- Starbucks said it shipped more Bearista cups than most holiday items, acknowledged the disappointment, and pointed customers to more seasonal merchandise without providing allocation or restock details.