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Starbucks Apologizes as Viral 'Bearista' Cup Sells Out and Hits Pricey Resale

The company says demand exceeded expectations, promising additional holiday merchandise.

Overview

  • Starbucks’ holiday lineup launched Nov. 6 with the $29.95, 20-ounce glass bear-shaped cold cup, which sold out quickly at many U.S. stores.
  • In a statement, Starbucks apologized for shortages and said it shipped more Bearista cups than most holiday items but offered no detailed restock timetable.
  • Resale listings appeared on marketplaces with reported asking prices roughly between $150 and $500.
  • A Houston store saw a physical altercation over the cup, with county deputies responding to restore order, officials said.
  • Customers reported limited per-store quantities and alleged some staff bought items before opening, while some locations limited purchases to one; the Hello Kitty collaboration and Red Cup Day on Nov. 13 remain on the calendar.