Overview
- The 20-ounce Glass Bearista Cold Cup, priced at $29.95 and sold in stores while supplies last, debuted Nov. 6 alongside Starbucks’ holiday menu and merchandise.
- Many locations sold out within hours, with customers reporting minimal store allotments and alleging some staff bought cups before opening; some stores limited purchases to one per customer.
- Resellers quickly listed the cup on eBay and Mercari, with common asking prices ranging roughly from $150 to as high as $500.
- A dispute tied to the cup in Harris County, Texas led to a law-enforcement response, highlighting the intensity of the launch day rush.
- Starbucks apologized, said it shipped more Bearista cups than most holiday items and promised more seasonal merchandise, while declining to provide a specific restock plan for the cup.