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Starbucks Apologizes as ‘Bearista’ Cup Sells Out and Resale Prices Climb

The company cited demand exceeding expectations, with no per-store numbers or firm restock plan.

Overview

  • The 20-ounce glass cold cup shaped like a teddy bear with a green beanie went on sale Nov. 6 for $29.95 as part of Starbucks’ holiday launch.
  • Many locations reported immediate sellouts, with customers saying some stores received only one or two and alleging employees bought stock before opening.
  • Listings on eBay and Mercari appeared within hours, with asking prices widely reported from about $150 to as high as $500.
  • Videos showed long lines and isolated confrontations, including a reported incident near Houston where police were called.
  • Starbucks says more holiday merchandise will arrive later this season but has not detailed average store allotments or timing for any potential restock.