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Starbucks Apologizes After Viral 'Bearista' Cup Sells Out, Resale Prices Surge

Starbucks apologized for shortages, with restock timing still unclear.

Overview

  • The 20-ounce glass Bearista cold cup, priced at $29.95, sold out quickly after the Nov. 6 holiday launch across many U.S. stores.
  • A Starbucks spokesperson said demand exceeded expectations and confirmed rapid sellouts, while declining to specify store allocations.
  • Resale listings on eBay and Mercari climbed sharply, with reported asks from about $150 to as high as $600, including at least one sale near $400.
  • Customers reported long lines, limited per-store quantities and allegations that some employees purchased cups before opening; a Houston dispute drew a police response.
  • The bear-shaped cup remains unavailable in most stores and is not sold online, as seasonal merchandise and a Hello Kitty collaboration continue in limited supply.