Overview
- The company will shrink its North American footprint by about 1% this fiscal year, ending with nearly 18,300 U.S. and Canadian locations after accounting for openings and closures.
- Approximately 900 non‑retail roles are being eliminated as part of the restructuring tied to CEO Brian Niccol’s 'Back to Starbucks' turnaround.
- Closures target stores without a path to financial performance or that cannot deliver the physical environment Starbucks expects, with transfer opportunities and severance for affected partners.
- Employees in closing stores are being notified this week, while corporate staff will receive notices Friday after being asked to work from home Thursday and Friday.
- Starbucks plans to renovate or uplift more than 1,000 locations and increase in‑store staffing, with roughly 90% of the estimated $1 billion cost attributed to North America and a significant portion booked in fiscal 2025.