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Starbucks Announces $1 Billion Restructuring With 1% Store Reduction and 900 Job Cuts

The plan concentrates investment on the customer experience by reallocating resources from headquarters to coffeehouses.

Overview

  • The company will shrink its North American footprint by about 1% this fiscal year, ending with nearly 18,300 U.S. and Canadian locations after accounting for openings and closures.
  • Approximately 900 non‑retail roles are being eliminated as part of the restructuring tied to CEO Brian Niccol’s 'Back to Starbucks' turnaround.
  • Closures target stores without a path to financial performance or that cannot deliver the physical environment Starbucks expects, with transfer opportunities and severance for affected partners.
  • Employees in closing stores are being notified this week, while corporate staff will receive notices Friday after being asked to work from home Thursday and Friday.
  • Starbucks plans to renovate or uplift more than 1,000 locations and increase in‑store staffing, with roughly 90% of the estimated $1 billion cost attributed to North America and a significant portion booked in fiscal 2025.